What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch

http://digg.com/d31GdH2

interesting and exciting read!

Running with the world and Digging it!

Nike+




Running used to be the simplest sport there is, all you needed was a pair of shoes and you're on your way. The advances in technology and new media has made the sport into not only one of the most scientific and technical around(from the elite to the newbie runner), but also one of the biggest.

http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/#//dashboard/


In 2006, Nike paired up with Apple to create the Nike+, a device that enables anybody to track and analyze their runs, as well as connect to different runners worldwide. The device included a sensor chip which is paired with the ipod ( and more recently, the iphone, itouch and their very own sportsband) that tracks every detail of your run, while you run.

One of the better features of the Nike+ is its ability to connect you with all the runners around the world, wherein you can connect with them through messaging and even through competing in virtual runs wherever you are.

Running with the Nike+ has taken the sport a long way, and I think for the better. Not only has it increased the appreciation and value for the sport, but the advances in New Media connected an entire globe together. It has opened up new doors for the sport in terms of the global community.

Digg



Digg is a social news webiste that allows its different users to share content anywhere in the Internet through voting and commenting ( digging and burrying).

The site has grown popular since its birth in 2005, and with its 3rd verison, has niched its market and categorized their content into Technology, Science, World & Business, Videos, Entertainment and Gaming as well as a View All section where all categories are merged.

Further more you can create your own profile and connect to different people and digg in to what they're digging!

New media has now allowed surfing the net has now become a social event and content throught this massive virtual space of information is now customizable to every person!

TYPE Treatments

For lack of a good printer right now, here are my type treatments for the logo using these fonts:

• fabolous
  
• rocks edifice
  
• vintage
• cluck ducky
• Giant head

Hopefully tonight we can start mixing and matching them along with the 3 logo treatments.

Logo Directions

So after Week 3( or was it 4?), we've finally narrowed down the logo treatments and directions from 3 ( will post the sketches for another day!). I've been doing some surfing and have grabbed a few pictures as to the treatments and inspirations for the 3 directions I will be editing and choosing from. So here it is!

1. NEON LIGHTS


2. FLAME GRILL


3. Hands/Bite



Here are some of the the Type Treatments ( apart from the ones i downloaded):


Now its back to the drawing board!later!!!

MOODBOADRS

BRAND POSITION MOODBOARDS

KEYWORDS- classic, uncle,frank, funny,candid,honest,rough/edgy



VISUAL MOODBOARD

BRAND POSITIONING, TAGLINE

BRAND POSITIONING STATEMENT

Feed your every fancy at Vera's Burger Shack. Our pure beef burgers are hand made and grilled, just the way your taste buds want them, satisfying your every craving and more. Experience true classic burger joint dining with a personal touch, ever time you walk through our doors.

DESCRIPTOR TAG LINE

Your burger craving.Our joints calling

THE "CATCHY" EDITED TAGLINE

Vera's Burger shack- YES PLEASE


cursory level: common answer/response in ordering/up-sizing /adding on
brand to customer interaction level: an affirmation of granting the craving
sensual-philosophical level: a surrender/ seeking and giving in/ food porn-hunger is sexual...err sensual hahaha

INSIGHT ON DESCRIPTOR TAGLINE on a burger junkie's POV

Vera's market knows and wants their burgers. They don't just eat burgers for burgers sake, but they do because they need to, to satisfy their cravings and to eat that "perfect burger" painted by their taste buds, and that is what Vera's Burger was made to do, through our friendly staff, to our dining experience and mostly, through our burgers, Vera's aim to satisy those cravings.

The new key messaging is an invitation/temptation to just give in and leave all inhibitions at the door to and trust Vera's pure, hand made and fried as ordered burgers.

KEY MESSAGING, DIRECTIONS

PRESENT KEY MESSAGING PILLARS
- these are the main points,communications, the brand is trying to reach to its audience at present.

- Best Burgers
-Your friendly neighborhood joint enjoyed by the family
-old school, throwback burger experience


Insights on Present Messaging

- everybody claims to be the best--no engagement
- goody two shoes- lacks edginess and reality
- commercialized, sold out. ( "hole in the wall" feel is no longer felt/communicated.)

DIRECTIONS

- shift messaging from product proposition to customer invitation
further highlight the satisfaction of the customer's craving, and the bliss of eating fire grilled, made to cook burgers.

- use brand logo/visual as a means to bring back the "classic" experience ( since hole in the wall and underground will be too much of a try hard)
CLASSIC- lasting, timeless
- use of colors, type and textures
- communicate a rougher, edgier look
- do not be afraid to go against the tide

- go from winking-wholesome granny( Vera) to the forthright, funny/witty and sometimes bawdy uncle


NEW KEY MESSAGING
- Your craving. Our calling.
- Ready for real meat?
- Trust your belly