VERA's SWOT ANALYSIS

STRENGTHS

- known as a brand you can't go wrong with
- customer following and loyalty
- numerous branches
- proactive campaigning throughout different forms of media
- quality food
- positive dining experience and atmosphere for the entire family
- consistent brand look and feel amongst all stores

WEAKNESS

- lack of innovation/addition to menu
- often slow service
-loss of authenticity as a burger shack
- inconsistency in communicating brand ( through advertisements and logo)


THREATS

- growing competition
- innovative and fresh menu from competition
- health consciousness trend
- old vs. new
- faster service from other joints

OPPORTUNITIES

- lack of innovation/addition to menu- add new offerings
- often slow service- strengthen/emphasis on personalized service
-loss of authenticity as a burger shack/inconsistency in communicating brand ( through advertisements and logo)- BRAND REDUX