The web component will be where it's all at. Firstly, it will be where we can start injecting the information on the benefits of eating bananas and give them facts as well as sources on where they could get them. Secondly, the web aspect of the campaign will be the connecting factor in which we hope to truly interact with the audience as well as to have them connect with each other, wherever they maybe.
In creating the site, I first had to draw back on what I want to feature in it, here are just the following:
- contain the TV spots and youtube links on the prior and current stage
- give info,facts,trivia and other details on bananas
- have them interact and connect to each other by ways of:
- upload their own videos on how theyve "gone bananas"
- rate, chat and connect with each other through a community page
- find banana stands where they can buy banana merchandise and celebrate "going bananas"
- a blogroll in which they can post crazy(banana stuff) in the web.
- follow banana with its next adventures through twiiter/facebook
After coming up with the contents, I then had to take inspiration on how to draw the people to get there by making a pretty good looking site. Here's a mood board of the cool stuff i saw:
Of course, I had to start with some sketches...
And here's what I came up with which Ill discuss further in class!
Main Nav Interface, interactivity and animation:
In a nutshell the mainpage will introduce them to the banana and communicate the active, energized vibe it promotes. Much of the activity that will happen here is just show thew clips of bananas adventures and introduce them to the main navigation of the site. A twitter and facebook option appears so users can follow banana on his adventures.
TV AD Page
Go Bananas-Community Page- The community page will be a virtual hub wherein they can upload videos, comment and rate them as well as chat with different "bananas" around the world. Different topics will be posted on this site every so often to promote some disscussion and videos from banana himself around town will be uploaded to keep the ball rolling.
Bananas in the real world-the banana stand
Apart for the social networking site and blog roll, the banana stand's goal is to provide as a hub wherein people can come together in addition to the virtual community the site will offer. It will be "selling" merchandise, banana costumes, banana treats in exchange of points everytime they buy bananas.
..and they lived happily ever after
The narrative of my campaign started of with a spark of a stunt which will then strech out to larger audience as the tools I will use to promote the campaign get bigger in scope. At the same time, the level of interaction with my audience will also increase as I move from a purely visual execution to one that will enable them to interact as well as connect to a wider scale in unison of the campaign and what it promotes. Web 2.0 will trigger the campaign to go big and global and leave a lasting impression and community that will be aware and involved with recognizing and taking part of the benefits of eating bananas!
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