Me and My works

Before I totally forget, here are some of my works that would best represent my philosophy and myself as a designer.

1. Running Room Company Brochure

Everybody runs. But each person has a distinct and unique reason for doing so, from the weekend road racer to the ultramarathoner. Runners run fro causes, purposes, goals, hopes, and to prove something. We run for different things, we are each unique yet in the same way, universal. I run because takes the perspective of the different runner and how these purposes drive the company to be the best and biggest at what they do, for Running Room are runners too.

This is one of the works closer to my heart because it was about one of my great passions. I really wanted to communicate and show the experience of running; the community, the highs as well as the sacrifice and lows. I wanted to represent my company as it were a runner, taking them close to the heart rather than taking them big and out of reach. Simplicity was a major design aspect, using a simple grid, 2 colors and one choice of font proved to have spoken volumes for them.



2. One Campaign

A magazine ad targeted to the digital culture, I wanted to visually communicate the power of technology with regards to changing the world for the better. By using a visual manipulation and word play, my attempt was to empower the viewer on how simple taps on the keyboard and result to great changes.

This was a visual execution process, and I was hard on trying to use everyday things as a means of communicating worldly change. My purpose was to empower and inspire and as well as to make the issue and problems closer to them as well.

3. Carmielocsin.com

The portfolio website of make-up artist Carmie Locsin, the website showcases her work, as well as gives you a feel of her work environment and style.

www.carmielocsin.com


I had the pleasure of working with Carmie, who knew what she wanted and was also ever open to new ideas. We wanted to mix professionalism and playfulness, communicate sleek and simple with fun and friendliness. The overall look is very basic and minimalist, yet the interactivity and captions were a bit playful and free at the same time.

4. Boston Marathon

I had the awesome challenge in class of promoting the Boston Marathon to the world's best amature athletes with the concept "are you strong enough."

By using the vertical limitation of a magazine ad to my advantage, I was able to better communicate the toughness of both the audience and the event.

So how do these design relate to the designer?

Design is all about putting in a lot of effort to make it look effortless. I believe in the simple complexity of the craft, and how design is natural, reflexive and powerful. Design is to stir and awaken rather than just appeal and promote. I believe that each work lies so much more than what it is for, and I aspire to bring those elements forth in every piece. As unconsciously as they might be perceived, design is a soulful process and humanistic as it can be. I see every design with so much promise, potential and power than what's just laid out there. The brief are the requirements and intangibles, design is free and limitless.